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Student & Employer Stories: Video Project Promotes High Quality CTE

Workforce Board awarded grant to promote CTE through videos
The Workforce Board was awarded a $20,000 grant from AdvanceCTE in the spring of 2017 to promote high quality Career and Technical Education to Washington students and parents. Washington was one of just four states to receive the award and the only one to create a video project. Advance CTE is a national advocate for policies and legislation that promote high-quality CTE.

CTE students to create local videos with help from CTE teachers
The Workforce Board designed a project that would help CTE teachers and students create their own videos and localize them by having the students interview area employers, along with current CTE students and former CTE students from their school who landed jobs or advanced to college for further study because of the skills and connections they gained from CTE.

The Video Toolkit

The grant is paying for a video firm (Seattle Film Institute) to create a template/toolkit and two sample videos that will be distributed to all 295 Washington school districts.

The goal is to create a “plug-and-play” type format that provides pre-formatted messaging and images at the beginning of each video, with local students then shooting interviews in the middle, with the final segment of each video driving students and parents to a web page with more information about CTE via the Workforce Board’s www.CareerBridge.wa.gov website.

These templates will be basic, so students who only have access to a cell phone or tablet can successfully shoot videos that promote CTE in their local area.

Get more information about Career and Technical Education, including the return on investment to taxpayers and the public.

Staff contact: Marina Parr, (360) 709-4607

What's the project all about?

Advance CTE Messaging to Drive Videos

Advance CTE conducted three focus groups to find out which messages and facts resonated with students and parents considering CTE. Below, are fact sheets that showcase those findings. Messaging from AdvanceCTE will drive the videos created by Washington CTE students to promote high quality CTE in their community:


View Career-Connected Learning In Action!

In 2014, the Workforce Board produced four videos that featured career-connected learning in schools across the state. See the videos (below) that demonstrate the power of partnering with employers for internships, job shadows, and career fairs, and through industry-driven projects and other work-based learning that excites students and forges deeper connections to what they're learning in the classroom.

Watch these four short videos:

  1. Career-Connected Learning: What is it?
  2. Work Experience
  3. Project-Based Learning
  4. Career Exploration






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