Nursing Professions Marketing Plan
NOTICE OF BID OPPORTUNITY
Find the full solicitation on Washington’s Electronic Business Solution (WEBS). Vendors not registered in WEBS will not receive updates or amendments to the solicitation, which could disadvantage your bid.
Contract description: Per 2023 Engrossed Second Substitute Senate Bill 5582 (ESSB 5582), the Workforce Board is issuing this competitive solicitation to contract with an organization that has expertise in public relations and marketing to develop and execute a marketing plan about available training opportunities and jobs for various nursing professions.
ESSB 5582 outlines that this statewide marketing campaign must include:
- Information about available jobs and educational and training opportunities for professions including, but not limited to:
- certified nursing assistants
- personal care aides
- licensed practical nurses
- licensed vocational nurses
- other related nursing professions
- Information about available jobs and educational and training opportunities might include:
- Postsecondary degree and credential opportunities
- Apprenticeships and training opportunities provided by labor-management partnerships
- Targeted outreach to serve workforce needs in statewide rural and underserved communities and in long-term care facilities.
The objective of this marketing plan is to support the state’s efforts to reduce barriers and expand educational opportunities to increase the supply of nurses in Washington. The agency encourages proposals for creative campaigns, using both traditional channels and a comprehensive digital media toolkit, to connect with the intended audiences.
Preference/Priority points:
Executive Order 18-03: 1 point
Washington Small Business: 2 points
Certified Veteran-Owned Business: 2 points
Solicitation documents: Solicitation documents, contacts, and bid instructions are available on WEBS, Customer reference number 24-GAI-411.