The Workforce Board has launched a new statewide marketing campaign aimed at generating interest in long-term care nursing careers. The Be the Reason campaign’s message is that long-term care nursing careers are stable, rewarding careers with potential for growth and opportunities to serve your community.

The campaign was authorized by the 2023 Legislature as part of the state’s continued investment to address shortages in the long-term care industry.

Eleni Papadakis has served as the Executive Director of the Workforce Training and Education Coordinating Board, more commonly known as the Workforce Board, since 2007. Business, labor and government stakeholders are equally represented on this tri-partite board, which oversees 16 different state and federal funding streams in the state’s comprehensive workforce development system.

Talent and Prosperity for All (TAP) is Washington’s strategic workforce plan. The plan supports employer needs for skilled workers and living wage jobs in all communities. The Workforce Board develops and oversees the implementation of the state’s strategic workforce plan.

The Workforce Board provides evaluation, accountability and strategic direction to help keep Washington’s workforce system on a high impact, continuous improvement path. The Board advocates for employers who depend on skilled workers and workers who need access to living wage jobs.